Are you ready to drive data-driven decision-making in a global enterprise and optimize user experiences through advanced analytics?

Our client, a leader in the retail and eCommerce industry, is seeking a skilled Data Analyst to support their Nudging Management Team within the Personalization Product Area. This team is responsible for developing and optimizing a sophisticated Nudging Framework, a tool used globally to enhance user engagement through personalized, data-driven nudges. These nudges aim to improve customer interactions by increasing log-in rates, highlighting loyalty points, driving in-store visits, and more.

As user engagement grows, the team faces two key challenges:

1. Optimizing the Nudging Framework – Understanding user behavior within the tool to improve its workflow, usability, and effectiveness. This involves setting up analytical measurements and collaborating with engineers to refine the experience.
2. Performance Monitoring & Maintenance – Ensuring that nudges continue to perform effectively over time. The role involves defining key metrics, setting up dashboards, and identifying when interventions are needed.

The role will require close collaboration with product, engineering, and experience teams, as well as other data analysts working on personalization initiatives.

Required Qualifications & Skills:

• 4-8 years of experience as a Data Analyst
• Strong proficiency in SQL
• Experience with Customer Journeys & Funnels
• Knowledge of GCP, BigQuery, Python (Notebooks)
• Good stakeholder management skills
• Nice to have: familiar in an FMCG of retail sector, eager to learn, familiar in an eCommerce environment, experience with companies that have both an online and offline sales channel, experience with co-worker facing front-ends
• Fluent English

Responsibilities:

• Analyze customer journeys and funnels to optimize the effectiveness of the framework.
• Work with engineers to set up the necessary data tracking and analytics tools to monitor nudge performance.
• Design dashboards and reports to track engagement, performance, and impact of nudges.
• Identify trends and insights to enhance personalization strategies.
• Develop data-driven recommendations for improving the user experience within the Nudging Framework.
• Monitor ongoing nudge performance and define key intervention triggers.
• Collaborate with multiple teams and manage stakeholder expectations effectively. 

You will love to join this company for:

• Hybrid work
  
• B2B contract
• Work-life balance
• Opportunity to work on an exciting and impactful global project
• Collaborative and innovative team environment